The customer is always right.
Be customer-centric.
Do everything you can to meet the needs of your customers.

How many times have you heard these things? How well does your organization put them into practice? Does your web-site exude friendliness and empower its users, or does it try to trap them?

One web site that "walks the walk" while preaching the business religion of customer-centric thinking is TomPeters.com, the web site of the author of "in Search of Excellence". To make user-centric links for books in the "What's Tom Reading" section, TomPeters.com has chosen LinkBaton. Maybe you should too!

Let your Users Control Linking

LinkBaton is what we call an intelligent network technology, because it gives your patrons enhanced navigation funtionality without needing plug-ins. LinkBaton puts a thin navigation strip at the top of the user's browser window, enabling easy navigation to multiple destinations, as well as back to the originating site. Each time a user clicks on a LinkBaton, the LinkBaton system remembers what he or she likes and invisibly directs the user to a book specific page at the destination they used previously.

Make More Money

You might be wondering how much revenue you'll be giving up when you empower your website visitors. The answer is that empowering users can make more money for you. The LinkBaton Conductor Program for Affiliates takes care of the headaches and complexities of making affiliate links, and lets you earn affiliate revenue from multiple affiliate programs with one link. Affiliate program won't make you a dime unless the user makes a purchase, so why not direct them to their favorite place to buy?

The conductor program has the added benefit of making your links "stickier". You can add custom graphics and back-links to integrate the LinkBaton book strip into the look of your site and to help users get back to your site from their link destination.

Be customer-centric. Make more money. Benefits for your organization:

• Generates revenue through affiliate programs (estimated by Forrester Research to represent approx. 21% of web site revenue) Promotes buying online with established retail sites, such as (B&N and Amazon)
• Utilizes ISBN, ticker, UPC, and DOI referencing with next generation linking technology
• Supports user preferences on returning visits and thus accelerates navigation to books and stocks.
• Increases the probability of securing sales transactions with over 30 online book destinations and over 40 stock information sites for users to choose from.